SIGIA-L Mail Archives: Re: SIGIA-L: How users react to pop-up w
Re: SIGIA-L: How users react to pop-up windows
From: christina wodtke (cwodtke_at_eleganthack.com)
Date: Thu Feb 08 2001 - 17:54:13 EST
Part two: data shows that pop-up window ads on that same site have the
highest click through, 5-15%
wazzup? is it like the banner blindness study, where it turns out people's
eyes are registering it, and some odd part of their brains quick decoded it
and its relevance, and can decide what to discard in a second?
still jonesing for a study.
----- Original Message -----
From: "christina" <cwodtke_at_eleganthack.com>
To: <tmaynard_at_Lycos-inc.com>; "Rebecca Davis"
<rebeccalynnedavis_at_hotmail.com>
Cc: <sigia-l-digest_at_asis.slis.indiana.edu>
Sent: Wednesday, February 07, 2001 9:16 PM
Subject: Re: SIGIA-L: How users react to pop-up windows
>
> ~~~~~
> Just finished two day user testing with 14 people. Every single person
> closed the pop-up advertising window as soon as possible. When asked "what
> is that" they said "advertising." When asked "what do you usually do" they
> said "I close them as soon as they show up." When asked "do you ever look
to
> see what's there" they said "nope. I just close them"
>
> Every single one.
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