SIGIA-L Mail Archives: RE: SIGIA-L: [Fwd: Customization vs. per
RE: SIGIA-L: [Fwd: Customization vs. personalization
From: Andres Sulleiro (andres_at_iconmedialab.com)
Date: Fri Dec 01 2000 - 11:11:47 EST
I think both Mark and Steve are right.
However I insist that if you ask people, any kind of people (field related
and on the street), you will get that most people give simmilar definitions
but they will mix up the terms. Meaning that most people know what it means,
they just call it different things.
It's like recurring discussions on how are IA's, ID's, HCI's, etc, etc.
different from each other. We don't tend to come into agreement.
It's all semantics in my opinion.
--Andres.
> -----Original Message-----
> From: owner-sigia-l_at_asis.org
> [mailto:owner-sigia-l_at_asis.org]On Behalf Of
> Steve.Mulder_at_razorfish.com
> Sent: Friday, December 01, 2000 8:27 AM
> To: 'SIGIA mailing list'
> Subject: RE: SIGIA-L: [Fwd: Customization vs. personalization
>
>
>
>
> My take is that customization is explicit and user-controlled
> (e.g., you
> manually create a My Yahoo page), whereas personalization is
> implicit based on
> user behavior rather than on user choices (e.g., Amazon
> marketing a book to you
> based on what you've purchased or where you've clicked).
> Personalization is "Big
> Brother" watching you. I feel this distinction is quite important...
>
>
> | || ||| || r a z o r f i s h , boston
>
> steve mulder
> [ experience lead ]
>
>
>
>
> |--------+----------------------->
> | | Mark Kessler |
> | | <mkessler_at_sap|
> | | ient.com> |
> | | |
> | | 12/01/00 |
> | | 07:09 AM |
> | | |
> |--------+----------------------->
> >----------------------------------------------------------|
> | |
> | To: "'Andres Sulleiro'" |
> | <andres_at_iconmedialab.com>, "'SIGIA mailing list'" |
> | <sigia-l_at_asis.org> |
> | cc: (bcc: Steve Mulder/Ops/ICube) |
> | Subject: RE: SIGIA-L: [Fwd: Customization vs. |
> | personalization |
> >----------------------------------------------------------|
>
>
>
>
> Customization vs. personalization
>
>
> A good definition of what the differences are can be related
> to what you can do
> to a new car.
>
>
> Customization: Adding extras to the car that are not factory
> installed -
> suspension kits, 12" woofers, chrome wheels, chain steering
> wheel, etc...
>
>
> Personalization: Choosing the colour, the body style, the
> interior, etc...
>
>
> Personalized can be thought of as system recognized while
> customized can be
> thought of as user defined.
>
>
> Mark Kessler
> Information Architect
> Sapient Australia
> Level 13, 60 Castlereagh Street
> Sydney 2000, Australia
> Phone: +61 2 9210 2061
> Fax: +61 2 9210 2500
> Mobile: +61 402 834 567
> http://www.sapient.com
>
>
>
>
>
> -----Original Message-----
> From: Andres Sulleiro [mailto:andres_at_iconmedialab.com]
> Sent: Friday, 1 December 2000 9:07
> To: 'SIGIA mailing list'
> Subject: RE: SIGIA-L: [Fwd: Customization vs. personalization
>
>
>
>
>
>
> Hey there,
>
>
> To me there's not much of a difference. I've heard/read
> people used them to
> explain the same thing. I've heard people make a distinction
> between them,
> but most of the time the thing that diferentiates them will
> be different for
> different people.
>
>
> These are some of the definitions I've heard given to
> "personalization" or
> "customization":
>
>
> - the ability to configure ones interface manually.
>
>
> - the ability of the website to tailor content to a predefined set of
> audiences. Not based on user beahvior, user input or anyhting; but on
> previous research. for example have a section for each
> audience on your
> website.
>
>
> - The ability of a website to deliver content that interest's
> you based on
> your profile that you create.
>
>
> - the ability of a website to analyze your behavior and serve
> different
> content to each person (i.e. Amazon). There are many levels of
> sophistication to this to cover.
>
>
> - ETC.
>
>
> It's all a problem of semantics. Not that I don't think that it's not
> important, but we are not going to solve or agree on anything
> and it all
> means different things to different people. this is something
> that also
> concerns many different groups of people, not just IA's.
>
>
> --Andres.
>
>
>
>
>
>
>
>
> > -----Original Message-----
> > From: owner-sigia-l_at_asis.org
> > [mailto:owner-sigia-l_at_asis.org]On Behalf Of
> > James Weinheimer
> > Sent: Thursday, November 30, 2000 2:13 PM
> > To: SIGIA mailing list
> > Subject: SIGIA-L: [Fwd: Customization vs. personalization
> >
> >
> > Forwarded from Christy Confetti. --Jim
> >
> > -------- Original Message --------
> >
> > Does anyone have a good source for definitions on customization vs.
> > personalization? What is your opinion on the differences?
> >
> > Thanks in advance -
> >
> > Christy
> >
> > P.S. I will summarize and post to the list.
> >
> > ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
> >
> > Christy Confetti Higgins Sun Microsystems
> > Information Specialist 901 San Antonio Rd
> > Web Project Manager SCA15-101
> > >> Sun Microsystems, SunLibrary Palo Alto, CA 94303
> > >> christy.confetti_at_sun.com
> > >>
> > >> phone: 408-276-3316 (x33316)
> > >> fax: 408-276-3365 (x33365)
> > >> http://SunLibrary.corp
> > >> ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
> > >
>
>
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