SIGIA-L Mail Archives: RE: SIGIA-L: designing with privacy?
RE: SIGIA-L: designing with privacy?
From: Tracy Smee (tracy_at_zeroknowledge.com)
Date: Tue Oct 24 2000 - 12:09:34 EDT
thanks for the links
Those of you wishing for guidance and expert information on privacy,
legislation, technology and business may be interested in the following
conference that our company is holding:
>From: Robinson, Susan [mailto:sjr2_at_cdc.gov]
>Sent: October 24, 2000 12:03 PM
>To: 'Tracy Smee'; 'sigia-l_at_asis.org'
>Subject: RE: SIGIA-L: designing with privacy?
>While this does not address your specific questions re: the
>role of privacy
>and brand equity, here are some handy links to US federal
>agency work in
>this area that may further your ideas & work in this area in
>sector. Obviously, the privacy issue for us is on the front burner.
>Top Privacy Principles for Federal Web Sites and Privacy Guidelines:
>New OMB directive M-00-13 dealing with Privacy on the web and
>at federal websites which can be found at:
>PRIVACY & MINORS
>The COPPA Rule was published in the Federal Register on
>November 3, 1999
>(www.ftc.gov/os/1999/9910/64fr59888.htm), and FTC issued their
>21, 2000. Compliance to COPPA was extended to Federal
>Agencies in an OMB
>Memorandum (www.whitehouse.gov/OMB/memoranda/m00-13.html) on
>June 22, 2000.
>EXAMPLES OF PRIVACY STATEMENTS & PLACEMENT OF STATEMENTS
>The CDC Privacy notice: on the CDC home page and secondary pages -
>From: Tracy Smee [mailto:tracy_at_zeroknowledge.com]
>Sent: Monday, October 23, 2000 7:31 PM
>Subject: SIGIA-L: designing with privacy?
>Excuse me while I leave lurk-and-learn mode to take the list's
>on a topic I'm involved with every day: privacy. Not being in an agency
>environment, I am very curious as to how others are (or are
>some of these issues.
>Few would argue that privacy is becoming an increasingly
>of the user experience, especially when it comes to parting
>wallets. How is it affecting *your* work?
>a couple of questions, and a bit of a rant:
>- What relevance do you presently give to privacy concerns
>shopping and check-out processes, personalized features, and other site
>-How *buried* is your privacy statement in your site
>architecture? (Is it an
>afterthought, say, an extra link at the bottom alongside
>"contact us" and
>- Do you think is it part of the IA's responsibility to make
>practices of the site more visible and the statements easier
>to wade through
>- Have any of these things changed over the last 12 months in
>In the research I've come across that explores what makes a site
>"trustworthy" (the Cheskin/Sapient study comes to mind), much
>of it focuses
>on polished branding, ease of use and displaying recognizable
>security "seals". While there's no doubt the first two will
>always play the
>most important role (which is why i'm an asis member ...),
>failure of industry self-regulation attempts have not
>convinced consumers -
>nor governments - that privacy seal programs offer adequate
>issue has become a major blip on the public's radar, and lawmakers are
>getting involved in a big way. Are slick, well-known brands
>usable sites going to be enough to overcome growing consumer
>online services and commerce? How should privacy play a part in online
>branding and the user experience then?
>or do you and/or your clients consider privacy a non issue? :)
> .chief content envisioner, webdev
> .zero-knowledge systems inc.
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