SIGIA-L Mail Archives: Re: SIGIA-L: designing with privacy? (my
Re: SIGIA-L: designing with privacy? (my 2 cents)
From: Paul Caron (friar_at_angelfire.com)
Date: Tue Oct 24 2000 - 12:32:52 EDT
A lot of people are still scared to trust the online medium to handle their credit cards, banking information, etc. It's a little scary to push the 'confirm' button on a shopping cart the very first time you do it, especially if you are relatively new to the Web.
Online businesses should be trying to make users more comfortable conducting these purchases. Instead, many are establishing a reputation for exploitation of a user's information.
Can't a company like Amazon see the correlation between a casual indifference to the sensitivity of their customers' privacy and the purchasing confidence of those customers?
On Mon, 23 Oct 2000 19:30:32 Tracy Smee wrote:
>Excuse me while I leave lurk-and-learn mode to take the list's temperature
>on a topic I'm involved with every day: privacy. Not being in an agency
>environment, I am very curious as to how others are (or are not) approaching
>some of these issues.
>Few would argue that privacy is becoming an increasingly important component
>of the user experience, especially when it comes to parting dollars from
>wallets. How is it affecting *your* work?
>a couple of questions, and a bit of a rant:
>- What relevance do you presently give to privacy concerns while designing
>shopping and check-out processes, personalized features, and other site
>-How *buried* is your privacy statement in your site architecture? (Is it an
>afterthought, say, an extra link at the bottom alongside "contact us" and
>- Do you think is it part of the IA's responsibility to make the privacy
>practices of the site more visible and the statements easier to wade through
>- Have any of these things changed over the last 12 months in your work?
>In the research I've come across that explores what makes a site
>"trustworthy" (the Cheskin/Sapient study comes to mind), much of it focuses
>on polished branding, ease of use and displaying recognizable privacy and
>security "seals". While there's no doubt the first two will always play the
>most important role (which is why i'm an asis member ...), the spectacular
>failure of industry self-regulation attempts have not convinced consumers -
>nor governments - that privacy seal programs offer adequate protection. The
>issue has become a major blip on the public's radar, and lawmakers are
>getting involved in a big way. Are slick, well-known brands and elegant,
>usable sites going to be enough to overcome growing consumer distrust of
>online services and commerce? How should privacy play a part in online
>branding and the user experience then?
>or do you and/or your clients consider privacy a non issue? :)
> .chief content envisioner, webdev
> .zero-knowledge systems inc.
Angelfire for your free web-based e-mail. http://www.angelfire.com
This archive was generated by hypermail 2.1.2
: Sun Nov 23 2003 - 22:54:24 EST