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SIGIA-L Mail Archives: Re: SIGIA-L: International Focus Group T

Re: SIGIA-L: International Focus Group Testing Firm suggestions

From: Betsy Martens (bmartens_at_leapnet.com)
Date: Mon Jun 19 2000 - 10:33:46 EDT


Hi Jennifer and all,

We were very pleased with Frank Magid Associates, which we used to handle
our one-on-one usability testing for Wal-Mart's travel site. I assume that
they do focus groups as well.

Here's the contact info:

Amy Cairns
Director, Research
Frank N. Magid Associates, Inc.
1775 Broadway, Suite 1401
New York, New York 10019
212-974-2310
amy_cairns_at_magid.com

Good luck, and let us all know who you end up using and how it works out.

Betsy Martens : Information Architect
Quantum Leap Communications
420 W. Huron St. : Chicago, IL 60610
312.528.2419 :|: bmartens_at_leapnet.com

on 6/15/00 12:49 AM Jennifer L. Dykstra wrote:

> Hi,
>
> I have a client who is interested in conducting
> focus group testing on their website redesign.
> They are an international company and want to
> test in multiple versions of the website.
>
> They haven't decided on the actual format for
> the test, whether live moderated, online moderated,
> or online survey, etc. US & Germany to start with,
> but possibly other european or asian countries
>
> They are looking for:
> 1. User recruitment
> 2. Facilities and setup
> 3. Moderators
>
> Ideally we're looking for a firm with international
> experience and presence. If you have worked with any
> US or German Focus group testing firms that you could
> recommend, I would appreciate it.
>
> Jennifer
>
>



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