SIGIA-L: Competitive Intel aspect.

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Hello All,

Being a fan of the Enlightenment, I was watching a PBS documentary about
the James Madison. From one historian's POV Madison was not as much the
"father" of the Constitution, but the synthesist of it. He performed an
exhaustive study of the strengths and weaknesses of the world's governments,
compiled the results and submitted it to the commitee who would determine
what would be culturally successful.

There is always the vision and mission of the organization that must be
wrestled with on the public/private consortia sites I've worked on,
but one of the things I always recommend to friends who need basic help
is a competitive intelligence analysis.

Deconstruction of what people might expect to see on a topic specific
website helps them with where to start with the labelling process.

1) Find a solid sample of sites that are vying for the same audience
and/or have the same purpose.

2) Print off the pages or open multiples browers.

3) Start grouping and listing the items by looking at the alternative
vocabularies or terms they use to describe the same things.

4) Also look for which ones have ecommerce or database features; what
they are and what they do. (This, of course, is where the cost escalates.)

5) Break the similarities and differences into groups.

6) Start with the stuff you know you'll need first to get version 1 off
the ground.

7) Find funds/talent for the ones that would make you rise above
the others. Leave room for these aspects in the current design.

I think it is important to do this deconstruction and compare it the
current version of the site you are developing. I'd enjoy writing a piece
about this aspect of preparing for a more exhaustive IA process.

m@

Matthew S. Theobald, MLS 613 Lockerbie Street
Interactive Nomeclature Indianapolis, IN 46202
mailto://m_at_i-N.com Ring 317.488.0455

               Connect Your Mind with the Body of Knowledge.

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