SIGIA-L Mail Archives: FW: SIGIA-L: Competitive Intel aspect.
FW: SIGIA-L: Competitive Intel aspect.
From: Mike Charton (charton_at_research.att.com)
Date: Wed Apr 26 2000 - 08:07:48 EDT
To answer or comment on some of these:
1) Find a solid sample of sites that are vying for the same audience
and/or have the same purpose.
It is probably better for certain fields to have their own sites, where the
people in that field know the subject matter and can come up with the
3) Start grouping and listing the items by looking at the alternative
vocabularies or terms they use to describe the same things.
This one is very important. What is a keyword to me, may not be to you. If
you are speaking with people in the same field, you have a certain group of
words that you use. Someone new to web searching may not think of the same
things. Experiences are different.
4) Also look for which ones have ecommerce or database features; what
they are and what they do. (This, of course, is where the cost escalates.)
5) Break the similarities and differences into groups.
Needs to be done, to make the job easier.
7) Find funds/talent for the ones that would make you rise above
the others. Leave room for these aspects in the current design.
I think it is important to do this deconstruction and compare it the
current version of the site you are developing. I'd enjoy writing a piece
about this aspect of preparing for a more exhaustive IA process.
Not just a more exhaustive process, but a trail to be used as a future
guideline in an area where things change so much and often, it is hard to
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: Sun Nov 23 2003 - 22:54:19 EST