SIGIA-L Mail Archives: RE: SIGIA-L: How users react to pop-up w
RE: SIGIA-L: How users react to pop-up windows
From: Elizabeth_at_gr8.com
Date: Thu Feb 08 2001 - 10:02:01 EST
christina wrote:
> the users allowed any pop-up window they launched on purpose
> to load, and knew they weren't seeing an ad. There was no problem
> distinguishing between pop-ups they desired and pop-ups they didn't.
Well, I think that's the crux of it right there. Make sure pop-ups are a
"pull" not a "push" and make the transition from base screen to sub-task
popup as smooth as possible (visually, in writing, and in flow). As for
advertising, one of the newer vehicles is pull-oriented -- see the ad window
("advertisement -- explore within this space") embedded in some stories on
cnet.com -- including in that story on popup hatred.
-elizabeth
+++
elizabeth b. randolph ||__
director, information architecture ||
tel. 410.837.0070, x129
cell 443.324.1371
erandolph_at_gr8.com
Gr8, LLC
2400 boston street #301
the signature building
baltimore, md 21224
www.gr8.com
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